What causes your home to sell?
There are three factors that affect our ability to get your home sold in a reasonable time frame, and for the best possible price:
Condition
This includes both the functional and aesthetic quality of your home and the land it sits on. This is the factor you have the most control over, and it can be improved by the following:
  • Regular scheduled maintenance and repairs.
  • Landscaping and yard care.
  • Home improvements to upgrade or remodel.
  • Cleaning and de-cluttering.
  • Preparation and staging for sale.
Exposure
We must get the attention of  buyers and agents, creating a buzz in the marketplace and a desire to write an offer. This is the factor your agent controls, in the form of a comprehensive marketing program that includes:
  • Dynamic and widely distributed Internet presence.
  • Virtual tours that capture all buyer leads.
  • Professional photography.
  • Yard sign and ample directional signage.
  • Full color print flyers and home feature list.
  • Open house multi-media campaign.
  • Top buyer agent campaign.
  • Buyer follow-up program.
Price
The most critical factor to get right from the very start. It is determined by market forces of supply and demand, and the competition from comparable homes. Even the best house with the most elaborate marketing campaign will fail to sell if the price is not based in market reality. In fact, due to the “price point” nature of MLS searches, many buyers may not even know your home exists.